Chief Marketing Officer
Samantha has over 11 years of experience in B2B marketing for enterprise software. At ENTOUCH, she is responsible for all marketing initiatives, including managing a team to drive brand awareness, product positioning, communications and lead-generation efforts. Prior to joining ENTOUCH, Samantha held the position of Vice President of Marketing at Allegro Development, a Dallas-based commodity trading and risk management solution provider. During her tenure at Allegro, she managed a global team responsible for the execution of all marketing activities, including product launch initiatives, acquisition brand integration, lead generation, sales enablement, campaigns, events, and press and analyst relations. Samantha holds a Bachelor’s degree in Journalism with concentration in Public Relations from Northwestern State University and an Executive MBA from Texas Woman’s University.