Maximizing ROI is the goal for every organization, but what is the cost associated with inaction? That’s the question Tyler Kern posed to Jon Bolen, CEO of ENTOUCH. Bolen said that over time, the cost of inaction and inertia begins piling up.
Those are areas well studied in terms of the environment and social justice, and the costs associated with nonaction are calculated. But Bolen says it’s something that too often gets overlooked in the commercial space. “The cost of inaction is the economic impact to your business by not investing.